Product Molecule Map

“Solving big problems for customers creates big value for businesses” — Melissa Perri 

Product Molecule Map

“Nail the Basics first, Detail the details later” – Chris Anderson

Product Molecule = Users + Problem + Solution

Product Molecule is the DNA of your idea

Quickly identifies a person, with a problem and propose solution

Person(Has) -> Problem and Person(Uses) -> Solution only when Solution addresses person’s problem.

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There main questions to

• Who are the users?
• What problems do they have?
• What would be a proposed solution?

5 Simple questions to ask yourself

• Who will use your product?
• Why should they care?
• Why people will be ready to pay for it?
• What functionality most important?
• How everything comes into one?

• Who will use your product  =  Users
• Why should they care  = Need

Act on user needs by identifying value propositions

• What new will they be able to achieve  = Use Cases

Envision 5 use-cases of the for user needs by keeping your value proprosation

• What functionality most important  = Features

Brainstrom set of feature use case

• How everything comes into one = Product

How do you know its working?

Measure what matters by tracking actionable metrics

An Example of Product Molecule

Full case study : Paveline