“Solving big problems for customers creates big value for businesses” — Melissa Perri
Product Molecule Map
“Nail the Basics first, Detail the details later” – Chris Anderson
Product Molecule = Users + Problem + Solution
Product Molecule is the DNA of your idea
Quickly identifies a person, with a problem and propose solution
Person(Has) -> Problem and Person(Uses) -> Solution only when Solution addresses person’s problem.
There main questions to
- Who are the users?
- What problems do they have?
- What would be a proposed solution?
5 Simple questions to ask yourself
- Who will use your product?
- Why should they care?
- Why people will be ready to pay for it?
- What functionality most important?
- How everything comes into one?
- Who will use your product = Users
- Why should they care = Need
Act on user needs by identifying value propositions
- What new will they be able to achieve = Use Cases
Envision 5 use-cases of the for user needs by keeping your value proprosation
- What functionality most important = Features
Brainstrom set of feature use case
- How everything comes into one = Product
How do you know its working?
Measure what matters by tracking actionable metrics
An Example of Product Molecule
Full case study : Paveline