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Product Management

Product Molecule Map

“Solving big problems for customers creates big value for businesses” — Melissa Perri 

Product Molecule Map

“Nail the Basics first, Detail the details later” – Chris Anderson

Product Molecule = Users + Problem + Solution

Product Molecule is the DNA of your idea

Quickly identifies a person, with a problem and propose solution

Person(Has) -> Problem and Person(Uses) -> Solution only when Solution addresses person’s problem.


There main questions to

  • Who are the users?
  • What problems do they have?
  • What would be a proposed solution?

5 Simple questions to ask yourself

  • Who will use your product?
  • Why should they care?
  • Why people will be ready to pay for it?
  • What functionality most important?
  • How everything comes into one?

  • Who will use your product  =  Users
  • Why should they care  = Need

Act on user needs by identifying value propositions

  • What new will they be able to achieve  = Use Cases

Envision 5 use-cases of the for user needs by keeping your value proprosation

  • What functionality most important  = Features

Brainstrom set of feature use case

  • How everything comes into one = Product

How do you know its working?

Measure what matters by tracking actionable metrics

An Example of Product Molecule

Full case study : Paveline

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