Product Vision
The product vision describes the future we are trying to create through our product,and how our product intends to contribute to our company’s larger purpose.
Vision
The product vision describes the WHAT and the WHY of a product and It’s highly aspiration and long term
Vision is your products north star
The product vision states what the product could ultimately become in support of your company’s overarching purpose. It reflects a team’s or company’s core values, purpose, mission, strategy, and goals. It’s often referred to as a team’s “true north”, defining the product’s direction and guiding the team’s every decision and action.
Your product vision should communicate:
- Who you’re creating the product for
- What needs or desires the product will address
- What benefits the product will create
An example from Amazon.com
Our mission
We aim to be Earth’s most customer centric company.
Jeff Bezos talking about amazon.com’s mission in his own worlds.